In order to have successful and interesting content on your corporate blog, you must produce content on topics that interest your target audience – something that differs from country to country. A native specialist will research topics based on a list of relevant keywords, to identify specific, culturally-appropriate topics that you can use as a basis for creating new content in your target country.
When you want to keep your corporate blog active and interesting with current topics
Prior to launching a website in a new market
It is important for blogs to constantly offer fresh and interesting content of high quality. In order to identify the best topics for a market, it is important to conduct research into relevant topics specifically for that target country. An active blog with relevant, culturally-appropriate and interesting topics will help your business to build a stronger connection with your customers and readers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.
We will conduct online research using a range of sources, based around keywords that you provide, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your corporate blog.
The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for your corporate blog. This briefing will be visible to all the team members involved with delivering the topic research and is the foundation of all our quality checks. We will need a list of relevant keywords around the broad themes that interest your target audience.
A native speaker, under the supervision of the project manager or project coordinator, will conduct research around these keywords to identify specific topics that will be of interest to your target audience and can be used to create unique and interesting content for your corporate blog.
You will receive the list of topics in an Excel format.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.