If you're targeting multiple markets with PPC there are multiple factors to take in account, not least which search engine to use. This will vary depending on your target countries, and will impact how you structure and manage paid search campaigns.
The course covers the principles of global paid search and the basics of all the major search engines, before turning its focus to Asia and the major search engines that matter in the region, namely Baidu, Naver, Qihoo and Yandex. Delegates will learn how to effectively set-up and manage campaigns in these search engines, as well as how to monitor and report performance.
The course combines teaching, group activities and interactive sessions and is run by international web marketing specialists Webcertain. It is a 3 day course run by the International Marketing School, with courses taking place in locations across Europe and the USA. See the International Marketing School calendar for a list of available locations and dates.