Since its launch in 2008, Google Play has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Increasing popularity among users and app developers alike means that some app store categories are becoming increasingly competitive. Considering over 80% of app downloads occur as a result of a keyword search, if your app is visible for more popular search terms, the more downloads your app will likely receive. Thus it's important to understand patterns of search that are relevant for your app. Google Play uses an algorithm to formulate rankings and a major component is the meta content of your store page, so making the relevant changes to this could widen the reach by being visible for more search queries and in turn increased downloads.
A researcher who is native to your target country and an app consultant will take the initial seed list (if provided) and use tools to expand and identify patterns of search that could be used in the app stores. They will also conduct research on the monthly search volume estimates for the target country for these keywords.
Our app marketing specialists will then take this keyword research and collect the current rank of your app against these keywords. In doing so, we'll be able to identify not only if or where your app is ranking, but how competitive each keyword is. These are important factors for determining the keywords your app should target; you may want to preserve your existing rankings but also utilise opportunities where your app does not rank.
We will also assess which keywords your top 3 competitors are targeting to see if this can uncover any new keywords that you can use to boost your app's rank. If any historical data is available, we will produce a graph to show how your app and your competitors have performed in the relevant category of Google Play.
Finally, a native-speaking specialist will write meta content for your app store page that is in keeping with your brand and targeting as many keywords as possible.