Since its launch in 2008, Google Play has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list. We will then gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. Finally, we will write meta content for your app that targets the most appropriate and popular of your target keywords and stays in keeping with your brand. The keyword research, rankings and meta content recommendations will all be provided in an Excel format.

Here’s when App Store Optimisation (ASO) for Google Play can help!

When you want your app to maximise downloads, by being visible for as many search queries as possible

When you are launching an app in the app stores and need the app to rank against relevant and popular search terms

When you have an app that's live in the app store(s) but have done no prior research as to what queries are being used

When you want your app to rank for a specific keyword, but you aren't aware how popular it is

When your competitors' apps are more visible than yours in the app stores

When you want to identify where your app ranks for specific keywords to help you decide which ones to target

When you want to identify which keywords your competitors are targeting

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Since its launch in 2008, Google Play has amassed nearly 1 million apps, recording a staggering 50 billion installs globally. Increasing popularity among users and app developers alike means that some app store categories are becoming increasingly competitive. Considering over 80% of app downloads occur as a result of a keyword search, if your app is visible for more popular search terms, the more downloads your app will likely receive. Thus it's important to understand patterns of search that are relevant for your app. Google Play uses an algorithm to formulate rankings and a major component is the meta content of your store page, so making the relevant changes to this could widen the reach by being visible for more search queries and in turn increased downloads.

A researcher who is native to your target country and an app consultant will take the initial seed list (if provided) and use tools to expand and identify patterns of search that could be used in the app stores. They will also conduct research on the monthly search volume estimates for the target country for these keywords.

Our app marketing specialists will then take this keyword research and collect the current rank of your app against these keywords. In doing so, we'll be able to identify not only if or where your app is ranking, but how competitive each keyword is. These are important factors for determining the keywords your app should target; you may want to preserve your existing rankings but also utilise opportunities where your app does not rank.

We will also assess which keywords your top 3 competitors are targeting to see if this can uncover any new keywords that you can use to boost your app's rank. If any historical data is available, we will produce a graph to show how your app and your competitors have performed in the relevant category of Google Play.

Finally, a native-speaking specialist will write meta content for your app store page that is in keeping with your brand and targeting as many keywords as possible.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times