App Ranking Baselines for ASO – Google Play Store

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Description

In order to identify which keywords you should be targeting to increase your app’s visibility in the Google Play Store, and in order to judge the success of any future app updates or promotions, it is important to gather data to establish your ranking baseline. Using a list of keywords that you have identified as being popular and relevant to your target market, we will gather ranking and competition data for each keyword, and will also research the keywords being targeted by your top three competitors. We will send you the ranking baseline report in an Excel format, ready for you to incorporate into your ASO efforts.

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Here’s When App Ranking Baselines for ASO – Google Play Store Can Help!

  • 1

    When you have an app and want to attain high rankings in the Google Play Store

  • 2

    When you want to identify where your app ranks for specific keywords to help you decide which ones to target

  • 3

    When you want to identify which keywords your competitors are targeting

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Overview

Since its launch in 2008, the Google Play Store has amassed nearly 1 million apps, recording a staggering 50 billion installs globally, recently overtaking the Apple App Store for the first time. Increasing popularity among users and app developers alike means that some categories are becoming increasingly competitive. If you’re looking to maximise the visibility of your apps using App Store Optimisation (ASO) techniques you firstly need to understand your ranking baseline (i.e. your current rank) and conduct in-depth analysis on your target keywords to identify ranking opportunities.

Ranking data collected at this stage will enable you to track the impact of subsequent promotional activities or future updates to your app. It is also important to identify where your app ranks against specific keywords as this will help you to decide which ones to target when conducting ASO to maximise visibility in the Google Play Store.

We will take your target keywords and collect rank and competition data for each keyword. We will also collect keywords targeted by your top 3 competitors.

The data will be delivered to you in an Excel format, ready for you to use as part of your ASO efforts.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives for the project. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will ask you to provide a list of target keywords that you have already identified as being popular and relevant to your target market, and will also need to know your top three competitors.

If your app is already live in the Google Play Store, our app marketing specialists will take your keyword research and collect the current rank of your app against these keywords. In doing so, we’ll be able to identify not only if or where your app is ranking, but how competitive each keyword is. These are important factors for determining the keywords your app should target; you may want to preserve your existing rankings but also utilise opportunities where your app does not rank.

If your app is not currently live in the app store, we cannot determine any rankings, however, we can assess if your app can realistically rank for specific keywords by analysing competitive factors.

We will also assess which keywords your top 3 competitors are targeting to see if this can uncover any new keywords that you can use to boost your app’s rank. If any historical data is available, we will produce a graph to show how your app and your competitors have performed in the relevant category of the Google Play Store.

You will receive our ranking baseline report in an Excel format.

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App Ranking Baselines for ASO – Google Play Store

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