Content Marketing Research


To run a successful content marketing campaign, you must target your audience with relevant content, based on their behaviour and interests. One way of doing this is by creating “audience profiles” or “personas”. We will conduct research on your target audience, collecting data on their professional demographics and their online content consumption habits to create a list of personas. Based on these, we will research the keywords that are relevant and popular in your target region, as well as identify specific topics that you can use as a basis for creating new content. You will receive our report in a PDF or PowerPoint format.

Here’s when Content Marketing Research can help!

  • 1

    Prior to launching a content marketing campaign

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    When you want your content to be search engine optimised

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    When you want to understand what your target audience is interested in

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    When you want your keywords to be focused on your specific target audience and region

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    When you want your content marketing topics to be focused on your specific target audience and region


Content marketing involves the creation and publishing of high quality content specifically for your target audience. This can take a variety of forms, from articles to videos, but must always be relevant and interesting. When content marketing is done properly, it helps you to build a stronger connection with your customers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.

In order to run a successful content marketing campaign, you must have an in-depth understanding of your target audience in order to produce content that they will be interested in. One way to do this is by creating detailed “audience profiles” or “personas” that you can then use to tailor your messages for your content marketing campaign. We will conduct research on your target audience's sector and responsibilities as well as their online media consumption habits, and will then use this information to compile a list of personas.

We will use these personas to conduct keyword research on themes that have been identified as being of interest to your target audience, to ensure any content you produce incorporates relevant keywords and increase its visibility in the search engines.

Finally, we will conduct online research using a range of sources, based around the keywords found above, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your content marketing campaign.

The list of personas with their sub-lists of keywords and topics of interest will be sent to you in a PDF or PowerPoint format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times