Why is content marketing so important?
Content marketing involves the creation and publication of high-quality content specifically for your target audience. This can take a variety of forms, from articles to videos, but must always be relevant and interesting. When content marketing is done properly, it helps you to build a stronger connection with your customers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.
In order to run a successful content marketing campaign, you must have an in-depth understanding of your target audience in order to produce content that they will be interested in. One way to do this is by creating detailed “audience profiles” or “personas” that you can then use to tailor your messages for your content marketing campaign. We will conduct research on your target audience's sector and responsibilities as well as their online media consumption habits, and will then use this information to compile a list of personas.
We will use these personas to conduct keyword research on themes that have been identified as being of interest to your target audience, to ensure any content you produce incorporates relevant keywords and increase its visibility in the search engines.
Finally, we will conduct online research using a range of sources, based around the keywords found above, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your content marketing campaign.
We will send you the list of personas with their sub-lists of keywords and topics of interest.