International content marketing research

Quality and impactful content starts with in-depth audience research

Discover what topics are most likely to interest your target audience

To run a successful content marketing campaign, you must target your audience with relevant content, based on their behaviour and interests. One way of doing this is by creating “audience profiles” or “personas”. We will conduct research on your target audience, collecting data on their professional demographics and their online content consumption habits to create a list of personas. Based on these, we will research the keywords that are relevant and popular in your target region, as well as identify specific topics that you can use as a basis for creating new content.

International content marketing research can help…

When you want to understand what your target audience is interested in.

When you want your content marketing topics to be focused on your specific target audience and region.

When you want your keywords to be focused on your specific target audience and region.

When you want your content to be search engine optimised.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is content marketing so important?

Content marketing involves the creation and publication of high-quality content specifically for your target audience. This can take a variety of forms, from articles to videos, but must always be relevant and interesting. When content marketing is done properly, it helps you to build a stronger connection with your customers, increase customer loyalty, raise awareness of your brand in your target market and ultimately increase sales.

In order to run a successful content marketing campaign, you must have an in-depth understanding of your target audience in order to produce content that they will be interested in. One way to do this is by creating detailed “audience profiles” or “personas” that you can then use to tailor your messages for your content marketing campaign. We will conduct research on your target audience's sector and responsibilities as well as their online media consumption habits, and will then use this information to compile a list of personas.

We will use these personas to conduct keyword research on themes that have been identified as being of interest to your target audience, to ensure any content you produce incorporates relevant keywords and increase its visibility in the search engines.

Finally, we will conduct online research using a range of sources, based around the keywords found above, to identify specific topics that will be of interest to your different target personas. You will then be able to use these topics to start creating content for your content marketing campaign.

We will send you the list of personas with their sub-lists of keywords and topics of interest.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know basic details of the audience you would like to reach.

Based on this information, we will use trend analysis tools to look for information on how users consume and interact with content in your target industry/market. We will create detailed “audience profiles” or “personas” to help you understand these users.

Based on these personas, we will then conduct keyword research in your target language, identifying keywords that are relevant to your themes and popular in your target region.

Please note that this service does not include content creation.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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