Keyword research for content marketing

Make sure that your content is properly optimised with relevant keywords

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Boost your visibility in the search engines

In order to produce content that will be visible to your specific target audience online, it is important to use popular and relevant keywords. A native speaker of your target language will research the most popular keywords related to your chosen themes, in the language and region you are targeting. You will then be able to incorporate these keywords into your content, ensuring that it is search engine-friendly.

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Keyword research can help…

  • 1

    Prior to launching a content marketing campaign.

  • 2

    When you want your content to be search engine optimised.

  • 3

    When you want your keywords to be focused on your specific target audience and region.

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Why is keyword research important?

When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. To ensure your content ranks well in the search results, you must use keywords that are popular in your target language and market, as well as relevant to the particular audience you want to reach.

We will conduct keyword research on themes that have previously been identified as being of interest to your target audience, to ensure any content you produce incorporates relevant keywords and increases its visibility in the search engines.

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How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your content marketing objectives. This briefing will be visible to all the team members involved with delivering the keyword research and is the foundation for all our quality checks. We will need a list of themes that have been identified as being areas of interest to your target audience.

A native from your target market, under the supervision of your Project Manager, will conduct keyword research in your target language, identifying keywords that are relevant to your themes and popular in your target region.

You will receive the list of keywords in an Excel format.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Multilingual keyword research for content marketing

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