Educating your own organisation about the basics of SEO and why it is important can be challenging. We will create an easy-to-understand guide to SEO that you will be able to distribute internally to improve knowledge and understanding of SEO and its role in your business. We will describe the key elements of both on-page and off-page SEO and explain their importance, using lots of visual examples taken from your website to help illustrate the key points. The finished guide will undergo two revisions based on your feedback before being sent to you to aid your internal SEO education efforts. 

Here’s when Branded SEO Best Practice Guide Creation can help!

When your employees are not familiar with the concept of SEO

When you want to educate members of your organisation and improve internal knowledge about SEO

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


In large organisations, it is inevitable that some employees will not understand what SEO is or why it is so important for website success. Internal education can be a challenge, but having an easy-to-understand guide that explains SEO in a useful and digestible way can provide a solution.

We will produce a guide explaining all the key elements of SEO, using references and examples taken from your company website to help explain points in a relevant and easy-to-understand manner. The guide will cover both on-page and off-page SEO practices, explaining what they are and why they are important. We will ensure that the guide is written in plain English and uses lots of visual examples to enable even total beginners to grasp the key elements of SEO.

You will receive a ready-to-use guide covering all of the elements you require, with specific reference to your own website and SEO efforts.

Quality process

We will take a brief from you to establish which areas of SEO you would like us to cover in the guide, as well as whether you have any specific requirements such as particular examples you would like us to include or a style you would like us to use. This briefing will be visible to all the team members involved with creating the guide and is the foundation for all our quality checks.

Our research team, with support from our SEO specialists, will research your desired SEO elements (e.g. design, development, keywords, content, links, measurement, meta tags) and collate this information to create an easy-to-understand guide describing the elements and why they are important. They will supplement this with graphs and visual examples taken from your website.

The guide will contain 4 key sections:

1. Search Engine Compatibility 

  • Site Crawls
  • Source Code and Design

2. Keywords

  • Keyword Research
  • Keyword Mapping

3. Search Engine Optimisation

  • Indexable Content
  • Page Optimisation
  • Internal Link Optimisation

4. Links

  • What makes a quality link
  • How to build links 

We will send you the finished guide for approval and will make amendments based on your feedback before sending you the final version of the guide.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times