Competitor Website Appraisal


To keep ahead of your competitors, you must closely monitor their website activities to identify any weaknesses that you can capitalise on and any strengths that you can learn from. We will appraise up to 5 of your competitors' websites from a visual and usability perspective, delivering important insights to consider when redesigning or updating your own website or assessing current performance. This qualitative appraisal is presented in an easy-to-understand visual format supported by commentary explaining our reasoning and recommendations.

Here’s when Competitor Website Appraisal can help!

  • 1

    When you want to understand more about your competitors' websites

  • 2

    When you have performance gaps in your own website

  • 3

    When you are planning to redesign your website

  • 4

    When you are preparing to launch new products or services

  • 5

    When you are considering expanding into new territories


In today's increasingly digital world, if you want to keep ahead of your competitors you must be aware of their website activity. By coupling this information with your knowledge of their service, business performance and objectives, it enables you to understand any advantages they may have over you and also ensures you're aware of elements to avoid, which is vital when it comes to upgrading or redesigning your own website.

We will take a qualitative look at up to 5 competitors' websites from a web design/usability perspective, producing a report that clearly identifies the relative strengths and weaknesses of their websites.

The appraisal report, which is delivered in predominantly visual format, will also contain recommendations as to how some of your competitors' strongest elements may be incorporated into your own website.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the appraisal. This briefing will be visible to all the team members involved with delivering the appraisal and is the foundation for all our quality checks.

We will need to know the competitors you wish us to appraise (up to 5) and prior to conducting the research we will have a discussion with you to ascertain the areas that are of greatest competitive interest, to ensure the appraisal focuses on these.

Our content and web design team will appraise your competitors' websites from a visual and usability perspective and compile a list of strengths and weaknesses for each one. They will also, using visuals of the competitors' sites, highlight areas of interest (e.g. your competitors' strongest elements which may be incorporated into your own website) with commentary to explain their reasoning.

To guarantee an objective approach, the appraisal will be compiled based on the opinions of at least 2 members of our team. We'll present our findings and recommendations in a report.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times