Whether you have a new app that needs to gain app store rankings, or have an existing app that needs to be visible in a crowded market, mobile ad networks such as AdMob present good opportunities to gain downloads relatively quickly and internationally. Our mobile media specialists will ensure your AdMob account is setup for your target market and ready for your campaign collateral, which must be purchased separately.
Awareness of your app is low
You need to increase app downloads relatively quickly
You need to increase visibility (rankings) in the app stores
You need to raise awareness with a mobile-savvy audience internationally
You require a direct response or performance ad buying method
At a time when apps are becoming increasingly popular, competition is also fast intensifying; making it difficult for new apps to rank and gain download traction in the app stores. Even existing apps can quickly become quickly out-ranked by aggressive competitors. By buying traffic through mobile ad networks and sending visitors to your app store page, it gives your app a good chance of gaining downloads, which in turn, can improve app store rankings.
AdMob is a platform with global reach which connects publishers of mobile content and advertisers. The platform gives advertisers access to over 300+ billion monthly impressions and 250+ million unique mobile users worldwide and the ability to target by:
Typical buying models are cost per click and cost per impression, however, by integrating conversion tracking, performance-based pricing is available.
You will be required to complete a briefing document with a main point of contact which will be allocated to you. This briefing will be used by our media team to setup your account and targeting parameters. Once setup is complete, our media team can upload your campaign collateral and forward the relevant tracking instructions for your app developers to implement (if required).
In order to run a campaign with AdMob, you will also need:
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.