At a time when apps are becoming increasingly popular, competition is also fast intensifying; making it difficult for new apps to rank and gain download traction in the app stores. Even existing apps can quickly become quickly out-ranked by aggressive competitors. By buying traffic through mobile ad networks and sending visitors to your app store page, it gives your app a good chance of gaining downloads, which in turn, can improve app store rankings.
AdMob is a platform with global reach which connects publishers of mobile content and advertisers. The platform gives advertisers access to over 300+ billion monthly impressions and 250+ million unique mobile users worldwide and the ability to target by:
- Operating system
- Device type
- Day & time
Typical buying models are cost per click and cost per impression, however, by integrating conversion tracking, performance-based pricing is available.