Description

Whether you have a new app that needs to gain app store rankings, or have an existing app that needs to be visible in a crowded market, mobile ad networks such as AdMob present good opportunities to gain downloads relatively quickly and internationally. Our mobile media specialists will ensure your AdMob account is setup for your target market and ready for your campaign collateral, which must be purchased separately.

 

Here’s when AdMob Account Opening And Setup can help!

Awareness of your app is low

You need to increase app downloads relatively quickly

You need to increase visibility (rankings) in the app stores

You need to raise awareness with a mobile-savvy audience internationally

You require a direct response or performance ad buying method

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

At a time when apps are becoming increasingly popular, competition is also fast intensifying; making it difficult for new apps to rank and gain download traction in the app stores. Even existing apps can quickly become quickly out-ranked by aggressive competitors. By buying traffic through mobile ad networks and sending visitors to your app store page, it gives your app a good chance of gaining downloads, which in turn, can improve app store rankings.

AdMob is a platform with global reach which connects publishers of mobile content and advertisers. The platform gives advertisers access to over 300+ billion monthly impressions and 250+ million unique mobile users worldwide and the ability to target by:

  • Region
  • Carrier
  • Operating system
  • Device type
  • Gender
  • Age
  • Day & time

Typical buying models are cost per click and cost per impression, however, by integrating conversion tracking, performance-based pricing is available.

Quality process

You will be required to complete a briefing document with a main point of contact which will be allocated to you. This briefing will be used by our media team to setup your account and targeting parameters. Once setup is complete, our media team can upload your campaign collateral and forward the relevant tracking instructions for your app developers to implement (if required).

In order to run a campaign with AdMob, you will also need:

  • Smartphone image ads (320 X 50 or HD 640 X 100)Tablet image ads (300 X 250, 468 X 60, 728 X 90)Text adsMobile Ad network campaign management

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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