When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better. By improving the access to your products and services, you could improve your conversion rate and return on investment.
Moderated usability testing is a process where customers browse your website and a moderator asks them questions about their usability experience. By conducting moderated usability testing, you can increase your understanding of where you should focus your website improvement efforts, and it can allow you to analyse customer reactions and will also give them the opportunity to express any concerns and more generally any opinions they have about your website.
Moderated usability testing should be conducted in your customer’s native language by a native speaker who will be able to understand both the explicit and implicit feedback. They will also be able to take into consideration the cultural references and barriers related to the country they come from.
A team of experienced conversion rate optimisers supported by native language speakers will add 3 new webpages to your website and conduct moderated usability testing using the split-test method to compare the usability of the old and new webpages, interviewing your customers as they browse to gain an insight into their usability experience. They will create a report containing videos and transcripts of the moderated usability sessions, recommendations for improvements, and statistical analysis of the split-tests.