In order for your website to be successful and achieve high conversion rates, it is vital that it is easy for customers to use. A team of experienced conversion rate optimisers supported by native language speakers will add 3 new webpages (in 3 languages, including English) to your website and conduct moderated usability testing using the split-test method to compare the usability of the old and new webpages, interviewing your customers as they browse to gain an insight into their usability experience. They will create a report containing videos and transcripts of the moderated usability sessions, recommendations for improvements, and statistical analysis of the split-tests.Learn More
When you want to test the performance of a new webpage compared to your current one
When you are conducting a conversion rate optimisation task
When your webpage is showing a high bounce rate
When your website is not performing as well as you would like it to
When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better. By improving the access to your products and services, you could improve your conversion rate and return on investment.
Moderated usability testing is a process where customers browse your website and a moderator asks them questions about their usability experience. By conducting moderated usability testing, you can increase your understanding of where you should focus your website improvement efforts, and it can allow you to analyse customer reactions and will also give them the opportunity to express any concerns and more generally any opinions they have about your website.
Moderated usability testing should be conducted in your customer’s native language by a native speaker who will be able to understand both the explicit and implicit feedback. They will also be able to take into consideration the cultural references and barriers related to the country they come from.
A team of experienced conversion rate optimisers supported by native language speakers will add 3 new webpages to your website and conduct moderated usability testing using the split-test method to compare the usability of the old and new webpages, interviewing your customers as they browse to gain an insight into their usability experience. They will create a report containing videos and transcripts of the moderated usability sessions, recommendations for improvements, and statistical analysis of the split-tests.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
In order for us to deliver this service, the following requirements must be met:
After you have approved the 3 new webpages and added the new code to your website, our experienced conversion rate optimisers, supported by native language speakers, will conduct a split-test of the 3 new webpages (English and 2 other languages) versus the existing webpages. They will conduct a moderated usability test with 15 customers on your website (5 per language), asking them questions and recording their responses. The results show exactly how many extra orders or enquiries you could gain by implementing these new webpages.
You will receive:
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.