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Multilingual Conversion Rate Optimisation (CRO) Basic
In order for your website to be successful and achieve high conversion rates, it is vital that it is easy for customers to use. A team of experienced conversion rate optimisers supported by native language speakers will add 3 new webpages (in 3 languages, including English) to your website and conduct moderated usability testing using the split-test method to compare the usability of the old and new webpages, interviewing your customers as they browse to gain an insight into their usability experience. They will create a report containing videos and transcripts of the moderated usability sessions, recommendations for improvements, and statistical analysis of the split-tests.
Here’s when Multilingual Conversion Rate Optimisation (CRO) Basic can help!
When you want to test the performance of a new webpage compared to your current one
When you are conducting a conversion rate optimisation task
When your webpage is showing a high bounce rate
When your website is not performing as well as you would like it to
When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better. By improving the access to your products and services, you could improve your conversion rate and return on investment.
Moderated usability testing is a process where customers browse your website and a moderator asks them questions about their usability experience. By conducting moderated usability testing, you can increase your understanding of where you should focus your website improvement efforts, and it can allow you to analyse customer reactions and will also give them the opportunity to express any concerns and more generally any opinions they have about your website.
Moderated usability testing should be conducted in your customer’s native language by a native speaker who will be able to understand both the explicit and implicit feedback. They will also be able to take into consideration the cultural references and barriers related to the country they come from.
A team of experienced conversion rate optimisers supported by native language speakers will add 3 new webpages to your website and conduct moderated usability testing using the split-test method to compare the usability of the old and new webpages, interviewing your customers as they browse to gain an insight into their usability experience. They will create a report containing videos and transcripts of the moderated usability sessions, recommendations for improvements, and statistical analysis of the split-tests.
The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.
In order for us to deliver this service, the following requirements must be met:
- Your website should have sufficient levels of conversions (e.g. more than 10 per day) to run split-tests in a reasonable space of time.
- You will need to offer relevant incentives to encourage website visitors to participate in moderated usability sessions.
- We will need to know which language sections of your website you would like us to test (1 must be English).
- We will need access to your Google Analytics data to better understand the visitor journey.
- We will need to add two lines of code to your website – to allow for split-testing and inviting website visitors to help with usability testing.
- We will ask you to approve questions we will ask your website visitors.
- We will ask you to approve the 3 new webpages before we run them as split-tests.
After you have approved the 3 new webpages and added the new code to your website, our experienced conversion rate optimisers, supported by native language speakers, will conduct a split-test of the 3 new webpages (English and 2 other languages) versus the existing webpages. They will conduct a moderated usability test with 15 customers on your website (5 per language), asking them questions and recording their responses. The results show exactly how many extra orders or enquiries you could gain by implementing these new webpages.
You will receive:
- 15 videos of the moderated usability sessions
- A transcription of these videos into English
- An optimisation plan as to what the most important website improvements to make are
- 3 versions of a wireframe, copy and final webpage design (one for each language)
- Split-tests results from these 3 new webpages
- A report detailing what we have learnt from each of these 3 split-tests
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.
What our clients say
The Webcertain team has helped us increase our presence in South Korea, through their knowledge and expertise of working with Naver. Webcertain has a wide range of online marketing professionals who can help you strategise, execute and measure your international marketing efforts.. Webcertain’s local search engine practices and methods in each territory provide valuable insight into how certain cultures work and what works best in those markets.
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