Image sourcing and optimisation for global campaigns

Make the most of your marketing communications with striking imagery

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Inspire customers to take action

For online marketers, good images hold a lot of power and have the potential to dramatically increase conversion rates whether you are promoting a product, service or engaging with your audience via social media. However, for global brands who target multiple markets it can be challenging and time-consuming to find the right image that resonates with local audiences and takes into account cultural differences. The wrong visual content could hugely impact your campaign and tarnish your brand image. We work on a range of international campaigns and drawing on our experience, we'll source images that support your messaging and ensures that you avoid any cultural pitfalls, giving you the peace of mind to focus on the success of your campaigns.


Image sourcing and optimisation for global campaigns can help...

  • 1

    When you need an image quickly.

  • 2

    When you want images that can help generate interest in your content.

  • 3

    When you don’t have access to an image that matches the message you wish to convey.

  • 4

    When you want to improve ranking and boost traffic to your website.

  • 5

    When you want to encourage social media interest and sharing.

  • 6

    When you want to make a stand out from the competition.

  • 7

    When you want to make a lasting impression with your content/ campaign.

  • 8

    When you want to connect with your audience.

  • 9

    When you don’t have the in-house resources available to source and optimise your images.

  • 10

    When you want to take the hassle out of sourcing and sizing images.

  • 11

    When you want to increase the brand value.

  • 12

    When you want an image that supports your message or branding.


Why image sourcing and optimisation?

Marketing communications, whether online or offline, are more powerful when complementary images are used to accompany a textual message. However, sourcing and optimising compelling images can be a time-consuming and expensive process. And, if you are an international business, you'll have the added responsibility of ensuring that the visual narrative used in your campaigns are culturally sensitive. Using the right images that are correctly optimised have the power to increase the value of your brand in your target market because they offer your customers an experience beyond your product or service offering.

Our design team can help you develop visual content that will clearly communicate your brand voice and identity, allowing you to maintain consistency and build trust with your audience.

With access to a wide range of stock images, we can take the hassle out of sourcing images and ensure they convey and support your specific messages. We will improve the appeal of your marketing communication and save you time by sourcing images that are sized (pixels and KB) accordingly for your needs.

The outcome is an image that's customised to match your brief and optimised to fit the specification of the application you need it for. The image will be emailed to you in a .jpeg or .png format.


How image sourcing and optimisation works?

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with sourcing and optimising the images and is the foundation for all our quality checks.

We will ask you to provide us with the following:

  • The image(s) that you want us to optimise
  • An explanation of the message that each image is required to support and/or demonstrate
  • The required image properties – i.e. pixel size, maximum KB and the type of application in which the image will be used

One of our design team will source 3 images for you, from which you will be asked to select your preferred one. We will then optimise your chosen image to your desired properties. The images will be taken from our shutterstock and istock libraries. Any image requested that incurs addtiional cost will be charged for seperately.  


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Image sourcing and optimisation for global campaigns

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