Prior to entering the Middle East or North Africa, you need to make sure that there is a demand for your products/services in the region. Conducting relevant keyword research in the region will give you a better overview of what internet users search for in that market and enable you to assess the demand levels. We will conduct keyword research into your desired topics (i.e. your industry/products/services) and will provide you a report containing the top 200 keywords for each topic, their search volumes and their back translations into English.

Here’s when Keyword Research for Target Market Discovery Purposes – MENA can help!

Prior to entering the Middle East or North Africa.

When you are restructuring your website in order to target a particular audience.

When you want a better understanding of your target audience.

When you want to create your website around the terms your target audience searches for.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


Before you enter a new market in the Middle East or North Africa, you need to be sure that there is a demand for your products/services there. A good way to investigate this is by conducting keyword research to identify the relevant keywords and their search volumes in the region. A high search volume would indicate a high demand for your products/services, whereas a low search volume would indicate the opposite.

We will conduct keyword research into your desired topics (i.e. your products/services/industry) and will produce a list of the most popular keywords per topic in your target Middle Eastern/North African countries along with their search volumes.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the keyword research and is the foundation for all our quality checks.

To provide this service, we will need:

  • Background to your brand and website so we understand what you are offering.
  • To know which Middle Eastern and North African countries and languages you wish us to research.
  • A list of products or services you wish us to research.

A native speaker of your target language, under the supervision of your project manager, will conduct keyword research into your topics. They will produce a list of keywords per topic (maximum of 200 keywords), each keyword’s search volume data, and a back translation into English for each keyword.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times