Drive more organic traffic to your site via Weibo

Weibo is one of the most popular social media sites in China with users twice as active as those on Twitter. If you want to grow your brand in the Chinese market, you'll need to interact with your audience with fresh, relevant and high-quality content, including images and articles, that appeal to them. This will enable you to establish and maintain a vibrant social presence. We will manage your Weibo page, by adding new posts, monitoring activity and engaging with users. You will receive monthly reports detailing all of the activity generated by the posts, including likes, shares and comments. This service covers the management of one Weibo page.

Weibo page management can help...

When you want an improved relationship and trust with your Chinese followers and/or customers.

When you need to provide a fast response to your Chinese audience, answering questions and giving direction to your customers.

When managing your Weibo account is taking up too much of your time, or you don't have the resources or local teams to manage it.

When you want to increase website traffic.

When you want to boost customer service and brand loyalty.

When you want to manage your reputation.

When you need better monitoring and customer research.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is Weibo important?

Weibo is one of the most popular social networks in the China. This network is somewhere that your business or brand needs to be present if you are targeting China. Your Weibo page is your central hub within the Weibo network and, used properly, can help your business or brand to grow and develop relationships with your customers.

There are several key benefits of keeping your Weibo page up to date and properly managed, such as maintaining/increasing interest in and boosting your company's visibility on the popular social network. This in turn will increase traffic to your website and will help you to reach a wider audience.

We will manage your Weibo page by updating information and content by adding new links, pictures, videos etc. to keep your page fresh. Post creation of up to 30 posts per month is included in the package and these will be delivered by a native Chinese speaker.

How it works

A Social Media Specialist and Chinese native speaker will work closely to provide this service. Our team will work with you during the strategy phase in order to plan the most appropriate actions and timeframe.

Based on your input, we will use tools to identify new trends and explore opportunities for engaging with potential customers.

We will continually monitor your account and interact with users on your behalf. This step requires quick responses from you, as we will not post information without approval (apart from static information such as address, opening hours, etc.)

We will report immediately on any emergency situation requiring urgent action.

Every month you'll receive a report with screenshots of the posts themselves and any activity generated from the posts such as likes, shares and comments. The monitoring is on-going throughout the entire project.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times