Weibo is a Chinese micro-blogging platform and can be considered a hybrid between Twitter and Facebook. It is one of the most popular websites in China, with 30% of Internet users, and has a similar market penetration to Twitter in the USA. It has more than 350 million registered users and about 100 million messages are posted each day. If you are looking into engaging with users in mainland China, it is imperative to have an account on Weibo.
This service will create posts for your Weibo account in simplified Chinese. Weibo posts deliver a short message in 140 characters and it is possible to attach videos and images to the post. The more appealing the content looks, the higher the chances it will be shared and reposted between users.
Posting regular and engaging content on Weibo will allow you to more effectively engage with users in mainland China and will also enable more Chinese users to get access to your content. This will boost your brand's online presence in this rapidly developing region.