Why video banners ads?
Online users now consume videos a lot more than text making video banner ads a great way for brands to showcase their products or services and reach the perfect demographic for their business. It uses the normal space provided for a banner ad but delivers a video experience as opposed to other ad formats, allowing you to include additional messaging for a higher interactivity rate.
A good video banner provides the viewer with a positive choice and experience of your brand. They perform better than static banner ads when it comes to click-through rate and can be a very effective remarketing tool for increasing ROI. Video banners also enable you to track and measure a variety of important metrics and behaviours such as; number of users who viewed an embedded video and percentage of video viewed.
After you have provided branding guidelines and the video file, we will build and adapt video banners which you can then use as part of your search engine PPC campaign. The banners will be supplied in an Adobe Flash format (swf and fla).