The search market in France is dominated by Google. Google's staggering 95% market share makes organic top rankings on its platform the indisputably most effective way to reach France's +50 million large internet population.
With an internet penetration of over 77%, France has a mature online market. It's estimated that more than 75% of French internet users made online purchases in 2012.
As the French are known for holding a particularly strong pride in their vernacular, don't expect a generic version of your English website or automated translations to cut it. While these rarely do, you can be absolutely certain they won't in France.
When you are targeting France, it is essential that you localise your website specifically for the country. Our skilled team's intrinsic knowledge and understanding of the French search market have over the years helped many leading brands and smaller enterprises significantly boost their revenues through successful SEO campaigns.
A search-trained French native, under the supervision of an experienced SEO project manager, will work to improve your website's SEO. This will include keyword research to identify relevant terms for the French market, as well as keyword mapping to ensure you're targeting the most relevant and appropriate keywords on each page of your website. We'll also develop compelling French meta-content that will support SEO efforts, as well as attract visitors to click through to your website.
In addition to on-page optimisation, this service includes link building to increase the number of quality, local French links coming into your website.