Overview
The search market in France is dominated by Google. Google's staggering 95% market share makes organic top rankings on its platform the indisputably most effective way to reach France's +50 million large internet population.
With an internet penetration of over 77%, France has a mature online market. It's estimated that more than 75% of French internet users made online purchases in 2012.
As the French are known for holding a particularly strong pride in their vernacular, don't expect a generic version of your English website or automated translations to cut it. While these rarely do, you can be absolutely certain they won't in France.
When you are targeting France, it is essential that you localise your website specifically for the country. Our skilled team's intrinsic knowledge and understanding of the French search market have over the years helped many leading brands and smaller enterprises significantly boost their revenues through successful SEO campaigns.
A search-trained French native, under the supervision of an experienced SEO project manager, will work to improve your website's SEO. This will include keyword research to identify relevant terms for the French market, as well as keyword mapping to ensure you're targeting the most relevant and appropriate keywords on each page of your website. We'll also develop compelling French meta-content that will support SEO efforts, as well as attract visitors to click through to your website.
In addition to on-page optimisation, this service includes link building to increase the number of quality, local French links coming into your website.
Flexible and innovative approaches to meet demanding goals
Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.
Evelyn Hodgson
Head of Brand - Portakabin
Adapted for each market for maximum impact
We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals
Hazel Goesaert
European Associate Marketing Manager - Business Machines - Fellowes
Technical and strategic expertise
Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.
Surpreet Bahl
Digital Marketing Manager - Esko
For international support, look no further than Webcertain
There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.
Tim Jordan
VP Marketing Berlitz and ELS