Target Market Discovery

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When you consider expanding your business internationally, it is important to conduct in-depth research to identify the most successful prospective markets. One of our research specialists will conduct this survey and create a shortlist of your top target markets, and will also provide evidence and advice on each market from our shortlist and indicate strategies for entering each new market. This research will be delivered to you in a PowerPoint format.


Here’s when Target Market Discovery can help!

  • 1

    When you want to identify a shortlist of potential markets that have the greatest business opportunity/value for your company

  • 2

    When you want to understand if there is any international potential for your business

  • 3

    When you have traffic coming to your site from markets that you are currently not present in and would like to see if it is worth investing in those markets

  • 4

    When you know that a market is easy to penetrate but you don't know if there will be any interest coming from customers



 Before entering a new market, you will need to decide which market(s) would be the best for your business. Each country has defining cultural specificities and legal requirements, so you should not enter a market before knowing these.

We will conduct research to identify the top target markets for your business and we will provide you with evidence that will help you decide upon your definitive target markets.



Quality process

The process begins with you completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and it is the foundation for all our quality checks.

We will ask you to provide information about the regions you are currently operating in, any potential logistic, legislative or regulatory issues you may have when considering entering certain markets, and a list of your main competitors.

A language specialist, under the supervision of your account manager and the research projects’ manager, will put together a PowerPoint report including the following information, per market:

o Overview: Strongest reasons for entering market;
o Market Characterisation: Facts and Figures;
o Market specificities: differentials;
o Industry trends;
o Strongest Competitors.



Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Target Market Discovery

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