Identify your next key market with reliable local knowledge

When you are considering expanding your business internationally, it is important to conduct an in-depth research to identify the most viable prospective markets. This will help you understand which specific customers will benefit from your offer, their needs, lifestyle and buying behaviour, distribution channels available, who your competitors are in each market, and how they differ from you. One of our native research specialists will conduct this research and create a shortlist of your top target markets highlighting any potential logistics, legislative or regulatory issues that could impact your brand. We will also provide evidence and advice on each market and indicate strategies for entering each of these markets safely and cost-effectively.

Target market discovery can help...

When you want to identify a shortlist of potential markets that have the greatest business opportunity/value for your company.

When you want to understand if there is any international potential for your business.

When you have traffic coming to your site from markets that you are currently not present in and would like to see if it is worth investing in those markets.

When you need help developing viable and sustainable market-entry strategies for new markets.

When you are looking at a new market for an existing product/service.

When you are thinking of going international and trying to gauge the costs and risks.

When you want to develop a customer value proposition for a new target market.

When you need guidance developing branding and marketing activities for a new market.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why target market discovery?

For many brands going international is crucial to the company's survival. A well-prepared and well-executed plan can help your company build and sustain new international markets. Before entering a new market, you will need to decide which market(s) would be the best for your business. Each country has defining cultural specificities and legal requirements, so you should not enter a market before knowing these. We will conduct research to identify the top target markets for your business and provide you with evidence that will help you decide upon your definitive target markets.

This research will be delivered to you in a PowerPoint format with following information per market:

  • An overview of the strongest reasons for entering the market
  • Market characterisation: facts and figures, and peculiarities
  • Industry trends
  • Main competitors

How target market discovery works

The process begins with you completing a briefing questionnaire with your account manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and it is the foundation for all our quality checks.

We will ask you to provide information about the regions you are currently operating in, any potential logistic, legislative or regulatory issues you may have when considering entering certain markets, and a list of your main competitors.

One of our natice research specialists will put together a PowerPoint report including the following information, per market:

  • An overview of the strongest reasons for entering the market
  • Market characterisation: facts and figures, and peculiarities
  • Industry trends
  • Main competitors


Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times