Pay-per-click (PPC) advertising on Google is an effective way of quickly getting your products and services visible to internet users in Italy. Our experienced Italian PPC team will set up a PPC campaign for your company on Google. They will manage all aspects of creating the campaign, from setting up your PPC account, conducing keyword research, creating the ad texts and checking your landing pages’ relevance.Learn More
When launching a new online marketing campaign in Italy
When your existing campaign ads are performing poorly
When your competitors are outperforming you in the Italian market
When you need to refresh your campaign to gain more traction
Italy remains an important European economy despite recent economic challenges. With a 35.8 million large internet population and an internet penetration of 61.2%, Italy has a mature online market.
Pay-per-click (PPC) is an effective way to reach an Italian audience, provided you have the support of an experienced Italian team. Google is the dominant search engine in Italy, with over 95% market share, so Google PPC campaigns are sure to reach a wide audience in the country.
Our experienced Italian PPC team will set up a PPC campaign for your company. They will conduct keyword research to identify commercially attractive terms which can deliver ROI to your Italian campaign. Once the keywords have been created and agreed with your team, they will create compelling ad texts which will appear in Google’s search listings in Italy, driving clicks to your target webpages. The landing pages taking part in the campaign will be checked to ensure their relevancy to the keywords and ad texts to ensure good quality scores, and to make sure the campaign speaks clearly and appropriately to potential Italian customers.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.