Avoid unnecessary delays in your international PPC campaign

When conducting an international PPC campaign, it is important to check that your localised ads comply with your target search engine's rules and regulations as otherwise they will not be allowed. A native specialist will review your localised ads to check they are compliant with your target search engine's rules. We will send you our review and any suggestions in an Excel file.

An ad text search engine compliance check can help...

When you want a PPC specialist to review your localised ads to ensure they comply with the search engine's rules.

When you want to ensure that your PPC ads do not get rejected by the search engine.

When you want to avoid unnecessary delays when running an international PPC campaign.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand – Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines – Fellowes

Technical and strategic expertise

Webcertain’s understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you’re looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is it important to check search engine ad rules?

Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The more you bid and the higher the quality of your ad, the higher it will rank in the search results. Running PPC campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.

When you want to launch a PPC campaign in a foreign market you can either write it from scratch in the target language or you can use the source campaign and localise it. When taking the latter approach, the risk is that the localised version goes over the character limit or that other search engine guidelines might not be adhered to. It is therefore extremely important to have a PPC specialist review your ads prior to submitting them to the search engines.

We will review each localised ad to ensure that the search engine's rules and guidelines have been followed. When a localised ad does not follow the guidelines and best practice, we will provide suggestions for adjustments to make sure the ads comply with the search engine's rules.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need to know your target search engine.

A PPC Project Manager will review your localised ads to ensure that they do not break any of your target search engine's rules. If they do, we will suggest corrections.

You will receive our review and any suggestions in an Excel file.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times