Set-Up A PPC Campaign Targeting Japan

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Pay-per-click (PPC) advertising on Yahoo is an effective way of quickly getting your products and services visible to internet users in Japan. Our experienced Japanese PPC team will set up a PPC campaign for your company on Yahoo Japan. They will look after all aspects of the campaign, from setting up your PPC account, conducing keyword research, creating the ad texts and checking your landing pages’ relevance.


Here’s when Set-Up A PPC Campaign Targeting Japan can help!

  • 1

    When launching a new online marketing campaign in Japan

  • 2

    When your existing campaign ads are performing poorly

  • 3

    When your competitors are outperforming you in the Japanese market

  • 4

    When you need to refresh your campaign to gain more traction



Japan remains the world's third largest economy and the fourth largest importer and exporter. With a population of 127 million and a Western-facing commercial approach, Japan represents a great target for businesses attractive to Japanese consumers or business people.

Reaching it can easily be done with pay-per-click (PPC), provided you have the support of an experienced Japanese team. Yahoo is the dominant search engine in Japan, with over 50% of the market share.

Culturally, Japan is very different to Western nations despite its apparent adoption of many aspects of Western lifestyle – so campaigns need to be adapted in style and sometimes strategy, not just in content.

Our experienced Japanese PPC team will set up a PPC campaign for your company. They will conduct keyword research to identify commercially attractive terms which can deliver ROI to your Japanese campaign. Once the keywords have been created and agreed with your team, they will create compelling ad texts which will appear in Yahoo’s search listings in Japan, driving clicks to your target webpages. The landing pages taking part in the campaign will be checked to ensure their relevancy to the keywords and ad texts to ensure good quality scores, and to make sure the campaign speaks clearly and appropriately to potential Japanese customers.


Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

Set-Up A PPC Campaign Targeting Japan

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