Market Research Using Online Data


Before entering a new market, it is essential to assess its viability as a marketplace for your products and services. Conducting prior research will allow you to make informed international expansion strategy decisions. A native speaker of your target market will analyse keyword research to identify trends, demand levels and competition in your prospective target market. You will receive an Excel or PDF report that will contain a summary of these findings, as well as the native speaker's opinion on your business's potential for success in the market.

Here’s when Market Research Using Online Data can help!

  • 1

    When you are considering expanding into new markets

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    When you are unsure which markets offer the best opportunities

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    When you want to check many potential markets quickly

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    When you need data to use as a basis for more in-depth in-market research

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    When you want to avoid investing in wasteful and unnecessary research


Before entering a new market online you need to assess if that course of action would be beneficial for your business. Entering an unsuitable market will inevitably end in failure and will be an expensive waste of time and resources.

We will use keyword research data from Google and other search engines to gather insights into your prospective target market and the demand they have for your products and services. The research will be conducted by a native of your target market, who will combine language, cultural and search marketing knowledge to investigate trends, demand levels and competition.

The insights gained can be used to assess the potential of the market as a target for your business and highlight possible opportunities and challenges. Because of the technology used, the reports can be turned around very quickly to meet urgent requirements.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks. Please note that keyword research into your target market must have been completed prior to this service being ordered.

A native speaker of your target language, under the supervision of your project manager, will analyse the keyword research to identify trends, the level of demand for your products and services, and the level of competition in your prospective target market.

You will receive a list of keywords, including information on search volume data and a back translation into English for each keyword and a summary of the research team's view of the potential in the market for your business proposition.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times