Description

Due to their rich, eye-catching nature, image ads should form an important part of your paid search advertising campaign. Understanding how your PPC image ads perform will enable you to detect opportunities and improve the overall success of your PPC activity. We will conduct an audit to identify the strengths and weaknesses of your image ads and will produce recommendations on what you can improve, covering areas such as your keywords and budget. We will audit as many ads as you order.

Here’s when PPC Image Ad Audit can help!

When you want to identify strong and weak points in your chosen image ads

When you want to improve the overall performance and efficiency of your PPC campaign

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Image ads are larger and more eye-catching than their text counterparts, and can also reflect your brand better as you can include your brand logo and colour themes. Understanding how your ad images are performing can enable you to detect opportunities and improve the overall performance of your PPC activity.

Our PPC Image Ad Audit will highlight both strong and weak points in your chosen image ads and will provide in-depth recommendations on how you can optimise them to achieve your desired results. Recommendations could include areas such as improving relevance and pausing poorly performing ads. This will also help you to plan your budget most effectively.

Following the completion of the audit, you will know:

  • How best to optimise your ads to meet your marketing goals and expectations.
  • The weak points that can easily be fixed in order to improve performance quickly.
  • What you can improve and optimise going forwards.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your objectives for the audit. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks. We will send you a unique email address with which you can grant us read-only access to your account, and we will also need to know:

  • Which search engine you would like us to carry out your audit onWhich image ads, specific campaigns or ad groups you'd like us to focus onWhat your goals are for the ad groups - e.g. level of conversions per month, specific CTR, CPC, CPA?

A PPC specialist, under the supervision of your account manager, will analyse your chosen image ads, identifying any strong and weak points and developing recommendations around those on how you can improve performance going forwards. The audit includes:

  • Identification of strong and weak image ads in relation to your goalsAnalysis of any call to actions used in the bannersIdentification of ads that are not relevant to the theme of their ad groupAd optimisation recommendations

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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