Why conduct an audit?
With paid search becoming increasingly more competitive, it is very important to know how your ad texts are performing, as this can enable you to detect opportunities and improve the overall performance of your international PPC activity.
We will highlight both strong and weak points in your chosen ad texts and will provide in-depth recommendations on how you can optimise them to achieve your desired results. Recommendations could include areas such as improving relevance, calls-to-action and punctuation; using dynamic keyword insertion; and pausing poorly performing ads. This will also help you to plan your budget most effectively.
Following the completion of the audit, you will know:
- how best to optimise your ads to meet your marketing goals and expectations
- the weak points that can easily be fixed in order to improve performance quickly
- what you can improve and optimise going forwards
- what messages are most effective in achieving your paid search goals