Although banner ads have been around a long time, they are still powerful tools for building brand awareness and lead generation. They are very effective for progressing a potential customer from unawareness of your product or service to "top-of-mind", meaning that your brand would come to mind when the user is ready to buy. Static ads can be a cost-effective solution for ad campaigns as they are much cheaper to create than other ads options such as interactive rich media ads, they are also easier to manage, adapt and promote. Our design team will help you create eye-catching static banners ads for any platform that can get your message across to your audience quickly, and in your target language.
When you want to run a display advertising campaign.
When you want an ad that would be accepted by most publishers.
When you want to generate more traffic/conversions from your paid search advertising.
When you want an ad that you can easily manage because you are in a highly regulated industry.
When you want a solution that’s easily adaptable across multiple-channels.
When you want an ad that does not require any plugins for the users to view them.
When you have a limited budget and are looking for a simple, low-cost solution.
When you want to covert leads quickly with compelling calls to action.
Despite the rise of more advanced forms of advertising, banners ads remain relevant in today's online advertising. Static banners for example, are simple, reliable, easily adaptable across multiple-channels and budget friendly, which is why they are still the most common form of online display advertising. They can be highly effective when you have a focussed opportunity or single offer that you want to promote and want quick conversions (e.g. eBooks or whitepapers). They are also easy to control and are a good solution for brands in highly regulated industries such as finance and healthcare where all content needs to be carefully scrutinised and approved.
One of the advantages of using one design team for your global strategy is that you can maintain a consistent customer experience and easily compare performance across markets.
After you have provided your branding guidelines, our design team will work with you to execute your requirements whilst maintaining brand consistency. We will build and adapt static banners which you can then use as part of your international PPC campaigns or on website pages, social media profiles, emails, landing pages or social media ads.
The banners will be supplied in 12 standard size in a .jpeg or .gif format.
The process begins by completing a briefing questionnaire to clarify your campaign objectives. This briefing will be visible to all the team members involved with creating the banners and is the foundation for all our quality checks. We will ask you to provide your branding guidelines as well as any images you want us to include in the banners. We can source suitable images if you require, although this will require you to order our Image Sourcing and Optimisation service.
The first step will be the creation of a visual concept, which will demonstrate the style, fonts, colours and overall look of the banners. Any changes requested will be made and the concept will require final approval.
Our design team will then create the banners, carefully following your requirements and the specifications of your chosen platform.
One round of amends is included for the finished banners, however if changes are made to the visual concept after approval, additional charges will apply.
Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.