The delegate pass for the International PPC Course includes:

·         3 full days of training including time for networking and consultation

·         Certificate of completion

·         Lunch and Refreshments each day

·         Group meal on Wednesday evening

The International PPC Course will bring your PPC team fully up to speed with the very latest on international PPC techniques.

In addition to reviewing the PPC basics, the course covers:

·         Planning international campaigns including priorities and timelines

·         How to decide between centralised or local campaigns

·         Organising Budgets and Engine IOs

·         PPC on Baidu, Yandex and Naver

·         International Keyword Research, Ad Copy and Landing Pages

·         Geo-Targeting

·         Non-Search PPC and Retargeting


Here’s when Media hours for resource team can help!

Practitioners of digital marketing who are targeting multiple languages and countries online

Online Marketing Managers / Marketing Managers who are overseeing International marketing activity

Brands who have an international presence and want to develop it further

Organisations contemplating international expansion but unsure how to achieve it

Agencies managing multilingual search campaigns for clients

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS


 From its permanent School in Barcelona, Webcertain offers the perfect environment for comprehensive training in International PPC led by world-recognised experts in the field.

The 3 day Intensive International PPC course is delivered by Anders Hjorth and covers a range of PPC topics including strategies, implementation and expansion of campaigns in multiple languages and countries.


Quality process

The International PPC Course programme is constantly updated and adapted to ensure it covers the most relevant and current topics and issues in international PPC.


The content is designed and delivered by Anders Hjorth who has 15 years' experience in international search and is currently the owner of BDBL Media, an online marketing agency based in Paris.  He speaks regularly at conferences around the world.







Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times