YouTube Call to Action Overlay


YouTube, the most popular video sharing website in the world, allows users to have call-to-action overlays that display at the bottom of their videos. These overlays direct users to an external website when they are clicked on and can be a useful marketing tool. A native specialist will create a call-to-action overlay for your video. This will be sent to you in an Excel format, ready for you to upload to your YouTube account.

Here’s when YouTube Call to Action Overlay can help!

  • 1

    When you have uploaded your video on YouTube and would like to create a call-to-action on your video

  • 2

    When you would like to raise interest in your channel, other videos or in your website


YouTube is the world’s most popular video sharing site, with over 90 billion videos viewed on the website each month.

YouTube allows you to create a pop-up footer banner that appears 10 seconds into your video and from the end of it. These call-to-action overlays allow you to share more information about the content of your video or to raise interest in your channel, other videos or additional websites. When a user clicks on the overlay, they will be directed to your external website/other videos as specified in the overlay settings.

A native specialist will create an overlay based on your requirements.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with creating the overlay and is the foundation for all our quality checks.

Please note that prior to creating a call-to-action overlay we will need you to open an AdWords for video TrueView ad account. Furthermore, please note that clicks on the overlay are charged by Google AdWords on a pay-per-click basis.

We will need to know the message that you want to appear on the overlay, the URL of the video you want the overlay to appear on, and your destination URL.

A native specialist, under the supervision of your project manager, will create an overlay for your YouTube video.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times