Description

YouTube, the most popular video sharing website in the world, allows users to have call-to-action overlays that display at the bottom of their videos. These overlays direct users to an external website when they are clicked on and can be a useful marketing tool. A native specialist will create a call-to-action overlay for your video. This will be sent to you in an Excel format, ready for you to upload to your YouTube account.

Here’s when YouTube Call to Action Overlay can help!

When you have uploaded your video on YouTube and would like to create a call-to-action on your video

When you would like to raise interest in your channel, other videos or in your website

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

YouTube is the world’s most popular video sharing site, with over 90 billion videos viewed on the website each month.

YouTube allows you to create a pop-up footer banner that appears 10 seconds into your video and from the end of it. These call-to-action overlays allow you to share more information about the content of your video or to raise interest in your channel, other videos or additional websites. When a user clicks on the overlay, they will be directed to your external website/other videos as specified in the overlay settings.

A native specialist will create an overlay based on your requirements.

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with creating the overlay and is the foundation for all our quality checks.

Please note that prior to creating a call-to-action overlay we will need you to open an AdWords for video TrueView ad account. Furthermore, please note that clicks on the overlay are charged by Google AdWords on a pay-per-click basis.

We will need to know the message that you want to appear on the overlay, the URL of the video you want the overlay to appear on, and your destination URL.

A native specialist, under the supervision of your project manager, will create an overlay for your YouTube video.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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