Competitor App Audit

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Description

Whether you are launching a new app or just want to improve an existing one, it can be useful to keep an eye on the competition as their strategies can help to inform and improve your own. Our app consultancy team will conduct an audit on your chosen competitors’ apps and chosen keywords. The audit findings will be presented in a PowerPoint format and will include key findings and recommendations that could help guide your app development or improvement efforts.

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Here’s When Competitor App Audit Can Help!

  • 1

    When you are thinking of developing a new app, but would like to review competitors to direct your app strategy

  • 2

    When you have an existing app which you would like to improve, based on rival apps

  • 3

    When you want to track your competitors

  • 4

    When you are thinking of launching in a new market and would like ideas for designs and features

  • 5

    When your existing app has significantly under-performed in a particular market

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Overview

Developing an app is fast becoming standard practice for a successful mobile strategy. Apps can enable companies to generate awareness and engage with their customers. If you're planning to develop a new app, or improve an existing one, auditing the competition in your target market serves as a good starting point. Doing so will provide valuable insights that might influence the design and functionality of your app and even help you gain a competitive advantage. By identifying local market norms and nuances, this audit can also help avoid costly mistakes before you get too far down the development path.

Our app consultancy team will conduct an audit on your chosen competitor apps and target keywords, covering key areas such as app store coverage, rankings and design, and creating a report that will include their findings as well as recommendations on how you can use the information to inform your own app development.

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Quality Process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the audit and is the foundation for all our quality checks.

We will need to know your nominated competitors; however, if these are unknown, we will be happy to provide suggestions. We will also require up to 5 keywords for the relevant market, as these will be used to determine the rankings of agreed competitors. If you do not have any app store keywords, we can conduct keyword research as a separate service.

An experienced app consultant will upload your chosen keywords and competitors to our monitoring platform and review the data collected against our audit check-points. The audit will focus on the following areas for each app:

  • Name and publisher
  • Store category
  • App store coverage
  • Ranking against keywords (up to 5)
  • Reviews summary
  • Monetisation strategy
  • Design features and functions
  • Content review

The audit will be presented in PowerPoint to illustrate the findings for each app and will include an executive summary to highlight the key findings and opportunities which can be incorporated into the design process for your own app.

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Competitor App Audit

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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