Why is app store optimisation important?
In the app stores, over 80% of app downloads occur as a result of a keyword search. If your app is visible for more popular search terms, the more downloads your app will likely receive. Thus it's important to understand patterns of search that are relevant for your app. Deciding which keywords you'd like to target is the first step of improving app store visibility – a process known as app store optimisation.
Maximising the visibility or discoverability of your app can lead to increased downloads and return on investment. Targeting relevant and popular search terms is an important first step in deciding what you would like your app to rank for.
Based on a list of provided “seed” keywords, we will conduct keyword research to expand this list and will also collect search volume data for these keywords for your target market.
The list of keywords, grouped by theme, will be sent to you in an Excel format along with the search volume data.