Keyword research for app store optimisation (ASO)

App store optimisation starts with identifying the best keywords to target

Improve the visibility of your app in the app stores

Since the vast majority of apps are downloaded as a result of keyword searches, it is essential that your app is keyword optimised as this will improve your visibility and return on investment. We will conduct keyword research for your app, using specialist tools to expand your existing keyword list. You will receive this expanded list in an Excel format, along with the search volume data in your target country for these keywords.

Keyword research for app store optimisation can help…

When you want your app to maximise downloads, by being visible for as many search queries as possible.

When you are launching an app in the app stores and need the app to rank against relevant and popular search terms.

When you have an app that’s live in the app store(s) but have done no prior research as to what queries are being used.

When you want your app to rank for a specific keyword, but you aren’t aware how popular it is.

When your competitors’ apps are more visible than yours in the app stores.

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Why is app store optimisation important?

In the app stores, over 80% of app downloads occur as a result of a keyword search. If your app is visible for more popular search terms, the more downloads your app will likely receive. Thus it's important to understand patterns of search that are relevant for your app. Deciding which keywords you'd like to target is the first step of improving app store visibility – a process known as app store optimisation.

Maximising the visibility or discoverability of your app can lead to increased downloads and return on investment. Targeting relevant and popular search terms is an important first step in deciding what you would like your app to rank for.

Based on a list of provided “seed” keywords, we will conduct keyword research to expand this list and will also collect search volume data for these keywords for your target market.

The list of keywords, grouped by theme, will be sent to you in an Excel format along with the search volume data.

How it works

The process begins by completing a briefing questionnaire to clarify your objectives for the research and identify your target audience. This briefing will be visible to all the team members involved with delivering the research and is the foundation for all our quality checks.

If you do not have an app that is live in the app stores, we will need a list of initial themes on which to base our research (e.g. app functions/product type/industry jargon).

If you have a live app – in addition to the above requirement – we will also need a “seed” list of keywords that you are currently targeting.

A researcher who is native to your target country will take the initial seed list (if provided) and use tools to expand and identify patterns of search that could be used in the app stores. They will also conduct research on the monthly search volume estimates for the target country for these keywords.

Once you have approved the keywords delivered, you will receive the list of keywords in an Excel format, grouped by theme and including search volume data.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

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