Seznam is one of the leading search engines in the Czech Republic with around 45% of the market share. Whilst other key search players such as Google (45%) represent additional opportunities, Seznam should certainly be utilised when targeting the country's some 7+ million internet users.
It is essential that keyword research is conducted from scratch by a Czech native when you are targeting the Czech market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Czech colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.
A native Czech PPC specialist will research and compile a list of relevant and quality Czech keywords that your target audience actually searches for on Seznam, including a back translation into English. We will also research the search volume data, estimated cost-per-click and the competition data.
We will send you the Czech keyword list, including English translations and all relevant data.