PPC Keyword Research Seznam


Seznam is one of the most popular search engines in the Czech Republic, so is an essential channel for PPC activity in the country. Conducting detailed keyword research is an essential part of any PPC campaign, to ensure you are targeting the most relevant and popular keywords used by your target audience and help improve CTR, conversions and ROI. A native Czech PPC specialist will conduct keyword research in Czech, compiling these into a report along with the English back translations and further data such as the search volume, estimated cost-per-click and competition data. This report will be delivered to you in an Excel format.

Here’s when PPC Keyword Research Seznam can help!

  • 1

    When you plan to launch a Seznam PPC campaign in Czech

  • 2

    When you are launching a new product / service in the Czech Republic and want to incorporate it into your existing Seznam PPC campaign

  • 3

    When you want to get an insight into search behaviour in the Czech market


Seznam is one of the leading search engines in the Czech Republic with around 45% of the market share. Whilst other key search players such as Google (45%) represent additional opportunities, Seznam should certainly be utilised when targeting the country's some 7+ million internet users.

It is essential that keyword research is conducted from scratch by a Czech native when you are targeting the Czech market. This is because keywords cannot simply be translated, but instead are the natural product of the country's unique culture and language. Researching keywords from scratch ensures that you take into account any Czech colloquialisms, dialects and slang terms used by your target audience. Understanding what keywords they search for will help you to structure your PPC campaign to reach relevant users and plan your budget effectively.

A native Czech PPC specialist will research and compile a list of relevant and quality Czech keywords that your target audience actually searches for on Seznam, including a back translation into English. We will also research the search volume data, estimated cost-per-click and the competition data.

We will send you the Czech keyword list, including English translations and all relevant data.

Quality process

The process begins by completing a briefing questionnaire with your account manager to clarify your Seznam PPC ad objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

A native Czech PPC specialist will conduct thorough research into relevant Czech keywords that your target audience are searching for on Seznam and will compile these (and an English back translation) into a list. They will also conduct research into the search volume of these keywords, the estimated cost-per-click and competition data.

This research will be delivered to you in an Excel format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

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