Seznam is a native search engine to the Czech Republic and with over 40% market share, it's the most popular. Hot on their heels is Google, with a 31+% market share and rising, driven by a younger audience, so should also be considered; however the priority should be Seznam when targeting the country's some 7+ million internet users.
For marketers seeking to improve visibility in the natural search results of Seznam, the first step is to identify the search queries used by the target audience. By conducting thorough research over a variety of sources to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in the Czech Republic.
All research is conducted by a native-speaking search marketer, who is experienced with local research tools and additional complexities of working with Seznam. This blend of technical, marketing and linguistic skills is the most effective method of discovering relevant keywords in Seznam and is something that cannot be achieved by applying a translation process.
The outcome of the research will be a report that shows a categorised list of keywords and corresponding data, such as estimated search volumes and competition.
We recommend that research must be refreshed on a regular basis to identify changes in the patterns of search on Seznam.