Description

If you are targeting the Russian market, it is important that your website is search engine optimised with relevant Russian keywords that are frequently searched for on Russia's leading search engine, Yandex. We will conduct keyword research on Yandex to identify the 50 keywords for your website, followed by keyword mapping to pair these keywords with the appropriate webpages. We will also insert the keywords into your headings, images and hyperlinks and will create meta content for your website. We will also provide expert consultancy to cover any other aspects of SEO that you need help with.

Here’s when SEO Basic Set Up Russia can help!

When you need to increase rankings and traffic in the organic search engine results and lack the necessary linguistic resources or optimisation know-how

When you already have a list of target keywords for a target market and need to ensure the most appropriate URLs within your website are ranking for these

When you want to prevent targeting multiple URLs for the same keyword

When you have launched some new pages on your website and need to associate target keywords with these

When you do not have optimised meta content on your website

When you want to increase your click-through rate from search engine results pages

When you want to improve your website rankings

When you require SEO consultancy, project planning, or project review

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Yandex is the leading search engine in Russia with over 60% market share. For marketers seeking to improve visibility in Yandex's natural search results, the first step is to identify the search queries used by the target audience. By conducting thorough research to identify keywords which are relevant and have as high traffic as possible, a set of strategically important keywords can be determined which form the basis of all [on-page and off-page] website optimisation efforts in Russia.

We will conduct keyword research of 50 keywords using Yandex, reviewing your website or landing pages (if available) to compile an initial 'seed' list of relevant words and phrases. Using keyword research tools and techniques, we'll expand these seed words and select the most relevant keywords according to the agreed brief.

Using these keywords, we will then conduct keyword mapping. Keyword mapping is the process of pairing web pages with the most important keywords. This will ensure that when users search for a keyword in the search engines, the most relevant page is brought up.

We will also make suggestions on how you can optimise your visible, on-page content by inserting keywords into elements such as your headings, images and hyperlinks.

We will then create meta content for your website, including the title tag, keyword tag and meta description tag.

For any SEO need that isn't coved by the above, you may need some consultancy. An SEO strategist will provide consultancy including the following:

  • Reviewing & responding to e-mails around technical aspects of your project
  • Reviewing any project documentation from a technical standpoint
  • Creating templates for projects
  • Creating guidelines for projects
  • Providing training
  • Telephone calls
  • Research
  • Bespoke reporting & preparation

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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