Usability Testing


In order for your website to be successful and achieve high conversion rates, it is vital that it is easy for customers to use. Usability testers will attempt to complete a set of tasks on your website, using screen capture software and a microphone to record their responses. Your project manager will then analyse these videos and create a table including problems with your website that they observe, their suggested fixes, the estimated impact and cost of implementing these fixes, and whether any fixes should be split-tested.

Here’s when Usability Testing can help!

  • 1

    When you are not sure why your website is not performing well

  • 2

    When you have just gone live with a new version of your website

  • 3

    When you want to understand the challenges your website visitors face


When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better.

Usability testing your website will allow you to learn exactly how visitors experience your website. A project manager will watch and analyse videos of usability testers trying to complete a number of agreed tasks on your website, to identify where the conversion 'killers' lie.

Beyond understanding areas of your website that are obstacles to conversion, analysis of usability videos will:

  • Inform good business decisions that can be based on evidence rather than instinct
  • Contribute to creative and copy design recommendations that improve user experience and maximise conversion rates
  • Be compared with industry best practice to identify areas for optimisation
  • Identify areas for both immediate and longer term improvement

Quality process

The process begins by completing a briefing questionnaire to clarify your objectives. We will need to know your requirements for the usability testers and what tasks you want them to attempt on your website. This briefing will be visible to all the team members involved with delivering the usability testing and is the foundation for all our quality checks.

All our usability testers have been recruited on the basis of their articulacy and the usefulness of their feedback, meaning that you can be confident in the quality of the feedback you will receive. You can select individuals to take part in your website’s usability testing from our panel of testers on basis of gender, age, nationality, household income / class, as well as any other specialist filters that you require (e.g. car owners).

Your usability testers will use screen capture software and a microphone to record their responses as they attempt to complete a set of tasks on your website.

These videos will be given to your project manager. Your project manager will be an experienced conversion rate optimisation specialist and will have watched many hours of usability videos, meaning that they will know the difference between a major flaw in your website and a user having made an error.

They will watch the usability testers’ videos and summarise any problems they observe and their suggested fixes in a table. This table of suggested fixes will then be prioritised by the estimated impact of fix and cost / complexity of implementing the fix. Finally, we will identify which fixes should be split-tested.

We can also provide you with segments of the testers’ videos for you to watch, if you desire.

Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

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