When a potential customer lands on a website, making things easy for them should be every website owner's priority. According to recent studies, an online user will spend on average 20 seconds on a page. This means that no time should be wasted and the simpler your website menu / navigation, the better.
Usability testing your website will allow you to learn exactly how visitors experience your website. A project manager will watch and analyse videos of usability testers trying to complete a number of agreed tasks on your website, to identify where the conversion 'killers' lie.
Beyond understanding areas of your website that are obstacles to conversion, analysis of usability videos will:
- Inform good business decisions that can be based on evidence rather than instinct
- Contribute to creative and copy design recommendations that improve user experience and maximise conversion rates
- Be compared with industry best practice to identify areas for optimisation
- Identify areas for both immediate and longer term improvement