PPC Linguistic Campaign Health Check

Could poor spelling and grammar be damaging your PPC efforts?

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Ensure that your international PPC campaign is free of linguistic errors

When conducting an international PPC campaign, it is important that your ads are in your target language and also that they are linguistically accurate and culturally appropriate. A native speaker of your target language will combine their linguistic, cultural and PPC knowledge to analyse up to 1,000 elements of your PPC campaign and produce a report highlighting any instances of poor linguistic quality that need improving, as well as their recommendations for improvement.

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An international PPC campaign linguistic check can help…

  • 1

    When you want to improve the performance of an existing international PPC campaign.

  • 2

    When a translated PPC campaign shows poor performance.

  • 3

    When you do not have a native speaker of your target language in-house who can assess the linguistic elements of your international PPC campaign.

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Why is it important to do a linguistic check of your PPC campaign?

If you are conducting an international PPC campaign, it is important that each ad is in the native language of your target country. This will ensure that your target audience understand the message you are trying to put across and will hugely increase the chances of them clicking on your ad and going to your website.

Many advertisers make the error of relying on machine translation, which inevitably introduces unnatural phrasing and grammatical errors. This is unprofessional and often creates confusion on both the ad and the landing page, meaning that a native user will most often just ignore it.

We will assess the linguistic aspects of up to 1,000 “elements” of your PPC campaign – such as your keywords, ad texts, ad groups or landing pages – and will provide recommendations for improvements. This service will be carried out by a native speaker of your target language, which will ensure that feedback is accurate and relevant to your target country's culture.

You will receive an Excel or PDF report with suggestions on how you can improve the linguistic element of your PPC campaign.

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How it works

The process begins by completing a briefing questionnaire with your Project Manager to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks. We will need access to the PPC campaign you want us to review.

A native speaker of your target language, under the supervision of your Project Manager, will review the language on up to 1,000 elements of your PPC campaign, such as your keywords, ad texts, ad groups and landing pages. They will produce a report highlighting areas that require editing and what they should say instead.

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.

Benefits of working with Webcertain:

International specialist since 1997

Transparency and online portal management

No minimum contract period

No minimum order value

International know-how shared

Quick response times

What our clients say

International PPC campaign linguistic check

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