For marketers seeking to improve visibility in the organic search results, the first step is to identify the search queries used by the target audience in a specific market. By conducting thorough research...
Google is the most popular search engine in the world, with over 80% of the global market share and well over 90% share in many countries. Google AdWords advertising allows you to bid...
For any linguistic need that is not defined by a specific service, you may need the support of a Linguistic Analyst. This can include any ad hoc linguistic task to do with SEO...
Every keyword has a difficulty rating based on how hard it is to get that phrase to rank. When targeting a keyword, it is helpful to understand the difficulty rating of that particular...
Baidu is the leading search engine in mainland China with over 70% market share. Whilst China's other key native search engines (Qihoo's 360 Search and Sogou) represent additional opportunities, it's Baidu that should...
Social media provides a platform for people to voice their opinions and experiences online. Listening to what your target audience is saying in your industry is essential if your international campaigns are to...
Search engine optimisation (SEO) is an ongoing process which should constantly be monitored and improved in order to attain the best search engine rankings possible. Once you have optimised your website, you should...
Before you enter a new market, you need to be sure that there is a demand for your products/services. A good way to investigate this is by conducting keyword research to identify the...
When internet users surf the net and enter queries into search engines, they usually only look at the first page of search results. It is therefore imperative that your website appears high up...
Achieving good rank positions in the organic search results is the goal of most websites' SEO efforts, but it is not all that matters. Having good rankings is useless if users don't click...
Baidu is the leading search engine in China with over 70% of the market share. Whilst China's other key native search engines, Qihoo's 360 Search and Sogou, represent additional opportunities, it is Baidu...
Naver is one of the most popular search engines in South Korea, which means that you need to consider it when targeting the country's internet users. For marketers seeking to improve visibility in the organic...