Bought Media

Search Query Report Linguistic Analysis

In order for your PPC ads to be successful, they must reach a relevant audience as this increases the click-through-rate whilst keeping the bounce rate low. We will carefully analyse a search query report containing actual users’ search phrases which are driving traffic to your site through your PPC account. We will identify positive keywords for you to add to your PPC campaign, and also any negative keywords that we find to be increasing your bounce rate. We will also provide a back translation of those keywords in English. A search query report must be downloaded from your account before analysis can take place.

Campaign Structure Creation

A successful PPC campaign requires a well-planned campaign structure, with appropriate ad groups and relevant keywords. A PPC specialist will combine linguistic, cultural and PPC knowledge to create a structure for your campaign based on keywords that you provide. One ad group equals up to 10 keywords.

International PPC Consultancy Support and Review

If you feel that your paid search ads are not performing as well as they could, it can be useful to receive advice from an expert. A PPC specialist will identify the strengths and weaknesses of your campaigns, provide advice on how to eliminate weak points, and also give advice on bidding and your budget. This consultancy will be charged at an hourly rate and will be delivered in your preferred format – either as a report or as changes directly to your campaign.

Callout Extensions Creation

Effective PPC ads must clearly present the message, display a compelling call to action and be culturally and linguistically accurate. A native paid search specialist will create engaging and relevant call out extensions in the target language to enhance the visibility of your PPC campaign, based on the keywords and landing pages to be used in the campaign. You’ll receive a set callout extensions ready to be uploaded to your campaign.

Ad Sitelink for Google (with description)

Ad sitelinks are URLs leading to various landing pages on your website that appear below your PPC ad if it is the top search engine result. Adding sitelink descriptions will allow you to provide more details about offers/products present on the landing pages, which will encourage a higher click-through rate and increase the chances they will find what they are looking for on your website. A native PPC specialist will write descriptions for your sitelinks in your target language, ensuring that they are relevant to your landing pages. The sitelink descriptions will be delivered to you in an Excel format.

Ad Text Optimisation

Ads and landing pages can lose relevance over time, so it is important to regularly check and update these for your advertising campaign to be successful. A native speaker of your target language will combine their linguistic, cultural and advertising knowledge to remove poorly performing ads from your campaign, and replace them with new ads.

Ad Text QA

When conducting an international PPC campaign, it is important to check that your localised ads comply with your target search engine’s rules and regulations as otherwise they will not be allowed. A native specialist will review your localised ads to check they are compliant with your target search engine’s rules. We will send you our review and any suggestions in an Excel file.

Ad Text / Keyword / Banner / Responsive Ads Upload

To advertise on search engines you must successfully upload your ads, keywords and banners to your PPC account. This can be daunting or difficult if you are new to PPC or do not speak the language that your search engine operates in. We will upload your ads, keywords and banners to your Google, Bing, Yandex, LinkedIn, Facebook or Twitter account and check that all the information has been entered correctly and is ready to go live.

Monthly Manual Report

When we are working on your PPC campaign, it can be useful for you to understand exactly what we are doing and the results our efforts are having on your campaign performance. At the end of every month, we will produce a report detailing our actions from the last month, our future action plan, and in-depth analysis of your campaign data including details about your KPI in graph and table form. This report will be sent to you in a PowerPoint, Word or PDF format.

Google AdWords Account Opening

We will set up a PPC account for you on Google, enabling you to run paid search campaigns on the most popular search engine in the world. Key details such as the currency and time zone cannot be changed once we have set up the account so please ensure that you provide accurate details. We will provide you with the log in details.

Campaign Upload

To advertise on search engines you must successfully upload your campaign to your PPC account. This can be daunting or difficult if you are new to PPC or do not speak the language that your search engine operates in. We will upload your campaign to your Google, Bing, Yandex, LinkedIn, Facebook or Twitter account and check that all the information has been entered correctly and is ready to go live.

Google Compliant Ad Text Conversion

Google is the most popular search engine in the world and should be used if you are considering running a search campaign. We will review and amend your existing PPC ads to ensure they are Google-compliant, providing the converted ads in your target language with the English translation for any amendments.

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