PPC campaigns can be costly if they are not getting you the expected results. However, an underperforming campaign doesn't necessarily mean starting from scratch. With our international PPC consultancy service, we will help...
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The...
In order to execute effective PPC campaigns, you must have a clear campaign structure. Each campaign has a particular focus and contains ad groups within it. Each ad group is even more targeted,...
“Search queries”, “key phrases” or “keywords” are the words and phrases that internet users enter into search engines. PPC ads appear in the search engine results when users search for particular keywords. A...
Pay-per-click (PPC) advertising allows you to bid to post ads that will appear when internet users search for certain trigger keywords, and only pay when a user actually clicks on your ad. The...
Ad sitelinks are extra URLs that appear below your PPC ad and direct users to specific landing pages within your website. A PPC ad can include up to six ad sitelinks that appear...
In order to be able to advertise on a search engine, once you have opened an account, you need to implement your search campaign(s). Making a mistake at this step can be very...
Google text ads allow two 30-character headlines and a 90-character description line. They are designed for today's mobile-first world and give users more information before clicking on your ad. When creating text ads in...
It is very important to regularly check your keywords' and ads' relevance and performance, to ensure they are up-to-date and still effective. By updating your ads with best performing keywords from your campaign, you...
In order to be able to advertise on a search engine, once you have opened an account and created your campaign, you need to implement your ads, keywords and banners. Making a mistake at...
Responsive search ads are a new ad format from Google Ads. With responsive search ads, the advertiser creates multiple headlines and descriptions for one ad, and then Google serves them dynamically. By using machine...
In order to optimise your PPC account to get the most of your advertising efforts, there are monthly tasks that need to be performed. Depending on your industry, competitors and accounts, it could...