Working with topic clusters in on-page SEO

These slides are from a presentation given at the International Search Summit Barcelona 2022. To convince Google that your webpage is the most authoritative and relevant to a certain search query, you really need to showcase your expertise, offering comprehensive and integral content. In these slides, Zanna Spink from Webcertain shares her first-hand experiences of employing topic clusterisation and entity-based optimisation, including the learnings and results achieved.