Why Not To Underestimate The Potential Of Russia

There is much said about the potential of the Russian market, but is it really a market that can drive growth for your business and provide a return on the investment needed to make an impact there? Bernard Lukey explains why Russia should be a target for international businesses, which sectors are currently seeing growth and why it's not just big brands who can see success in the market. He also highlights how Yandex has expanded its own presence into regions such as North America and China in order to better support international customers.

Bernard Lukey is the Executive Director of Yandex Europe, where he is responsible for the company's sales office in Europe. He has extensive experience in digital marketing.