The Chinese market is growing in interest for many international businesses. However, for every popular Western mobile app, China has its own version – and one which is tailored to the unique needs of the Chinese market.
WeChat presents infinite opportunities to reach and engage with your Chinese audience. The announcement that non-Chinese businesses can now set up a WeChat account accessible to more than 1 billion WeChat users creates huge potential for global brands. Yet just having a WeChat account is no guarantee of success!
These slides from a webinar from March 2020 aim to uncover the benefits of setting up a WeChat account, provide an actionable checklist for opening a WeChat account, as well as what to consider when launching a digital campaign on WeChat.