Using keyword search intent to improve online marketing

User intent is a major ranking factor for the search engines and also has a big impact on conversion rates. But what exactly is user intent, and how can it complement your marketing efforts? This guide will explore the concept of intent marketing, concentrating on user intent. From reading this guide, you will learn:

  • what user intent is
  • the different categories of user intent
  • how and when to harness the power of keyword search intent to improve your online content

Whether you are just getting started with international digital marketing or if you want to improve your existing efforts, this guide is a must for any company wanting to ensure they are using intent marketing to maximum effect.