Triggering and improving your knowledge panel

You might think that the knowledge panel that shows for a search on your brand name (or personal brand name) is the same for everyone, wherever they are in the world. Far, far from it! In different English-speaking countries, the information (facts) that Google shows varies significantly. Everything and anything can be different – blue links, descriptions, images... You would be surprised just how much this seemingly “obvious” information varies. But it does not have to be like this. You can take control. Being aware that the information Google presents about you when someone Googles your brand name is the first step. Convincing Google to present your brand in a coherent manner around the world is the ultimate aim. In these slides from the virtual International Search Summit Global 2020, Jason shows you just how much geo-location changes the information Google presents about your brand, and what you can do to ensure that prospects, clients and partners see what you want them to see when they Google your brand name.

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