Social networks like LinkedIn give you a fantastic opportunity to reach your customers and prospects in different ways. However, as you interact with them across each social media platform, measuring the impact of your activity on your brand as a whole can become challenging. One way that you can measure the impact of your efforts is using Google Analytics, a tool that you can install for your website. From reading this guide, you will learn:
Whether you are just getting started with UTM codes and Google Analytics or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they are effectively tracking the performance of their LinkedIn campaigns.