Tracking your LinkedIn campaigns on Google Analytics

Social networks like LinkedIn give you a fantastic opportunity to reach your customers and prospects in different ways. However, as you interact with them across each social media platform, measuring the impact of your activity on your brand as a whole can become challenging. One way that you can measure the impact of your efforts is using Google Analytics, a tool that you can install for your website. From reading this guide, you will learn:

  • how to improve the quality of your LinkedIn campaign data in Google Analytics
  • how to better understand which of your LinkedIn efforts are bringing visitors to your website, as well as what these visitors do after landing there
  • what UTM codes are, why they're important, how to set them up, and how to manage them effectively

Whether you are just getting started with UTM codes and Google Analytics or if you want to improve your existing efforts, this guide is a must for any business wanting to ensure they are effectively tracking the performance of their LinkedIn campaigns.