Stop focusing on search volume

These slides are from a presentation given at the International Search Summit Barcelona 2022. As search marketers, we are always focused on the main “target keyword” we can work on. We pay less attention to low search volume search terms that often can be less competitive. In these slides, Liraz Postan from LP Marketing Services discusses search volume vs. search intent and how to identify low search opportunities. She also showcases an international case study, showing how targeting 0-10 search volume keywords helped a tech brand grow beyond all expectations.