Social media strategy for Russia

The social media landscape in Russia is unique and diverse. With a mix of well-known global platforms and local Russian players, understanding where your target audience spend their time and how they engage on social is essential if you want to see results.

These slides from a webinar from June 2020 will help you determine which platforms will be the most effective channels for you to engage with a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.

From reading these slides, you will learn:

  • an overview of the social media landscape in Russia
  • how Russian platforms compare to global ones
  • how to determine which social media sites are right for your business
  • how to develop a social strategy aligned with your goals
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