Search marketing in South Korea

The South Korean digital landscape is unique and diverse – whilst Google Korea now takes the lead among the market's search platforms, Naver still represents vast opportunities for global brands. Understanding where your target audience spends their time and what their motivations and challenges are is essential if you want to see results.

These slides from a webinar from August 2020 will uncover both platforms' unique features. They will help you determine which search marketing tactics will be the most effective channels for you to reach a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.

You will leave with greater insight into how to approach search marketing in South Korea and actionable advice for creating a South Korean digital strategy to support your objectives and improve performance.

From reading these slides, you will learn:

  • an overview of the search landscape in South Korea
  • key differences between Naver and Google
  • how to approach SEO for South Korea
  • when and how to use paid search to reach a South Korean audience
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