Search marketing in Russia

Both Yandex and Google are key players in the Russian search space, and leaving either search engine out of your search strategy for the country will result in reduced traffic and missed opportunities.

These slides from a webinar from June 2020 provide insights into how both search engines work, their key differences, and how to develop an effective search strategy for Russia that will drive traffic and increase sales.

From reading these slides, you will learn:

  • the search landscape in Russia
  • key differences between Yandex and Google
  • how to approach SEO for Russia
  • when and how to use paid search to reach a Russian audience
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