Search and social strategy for the Middle East

Both search engine and social media marketing are important when targeting the Middle East. Understanding where your target audience spends their time online and what their motivations and challenges are is essential if you want to see results.

In these slides from a webinar from November 2020, we will help you determine which platforms will be the most effective channels for you to engage with a relevant audience and will share tips for how to create a strategy which will help your brand stand out amongst the competition.

You will leave with greater insight into how to approach search engine and social media marketing in the Middle East and actionable advice for creating a Middle Eastern digital strategy to support your objectives and improve performance.

From reading these slides, you will learn:

  • an overview of the search engine and social media landscape in the Middle East
  • key linguistic and cultural factors to consider when doing search marketing, both organic and paid
  • how to develop a winning social media strategy for the Middle East, including influencer marketing
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