Scaling international SEO in a decentralized world

All too often SEO and Localization, both vital to international success, are treated as two separate processes and work entirely independently of each other. This approach can lead to increased costs, wasted time, and negatively impact the performance of global websites. Mellissa shares insights from her experience working in a large organization with a decentralized regional model to show how the two processes can and should work together and the impact such an approach can have on international growth and results.